First They Killed My Father on ‘Kindle Big Deal’

Hi all.  I just received news from my publisher at HarperCollins that FIRST THEY KILLED MY FATHER was selected for the Kindle Big Deal running 3/14 to 3/31 for $2.99.
Since I still read mostly paper-books, I had to research what this means and found this old article about it. http://gigaom.com/2011/07/20/419-amazons-big-deals-puts-900-kindle-books-on-sale-including-big-6-titles/